Market Intelligence

TACTICAL MARKET RESEARCH (MARKET INVESTIGATION)
Tactical market research involves activities that result in an in-depth understanding of a market. Tactical market research is conducted during an acquisition process to answer specific questions about the market, suppliers, products, services, and so on in order to shape the acquisition strategy. Tactical market research builds on the results of ongoing strategic market research, using those findings to help identify targets for more in-depth research.
STRATEGIC MARKET RESEARCH (MARKET SURVEILLANCE)
Strategic market research involves activities that result in a broad understanding of markets, technologies, business developments, and the products or services of interest. Strategic market research is an ongoing process and is usually not focused on a single acquisition. The goal of strategic market research is to develop a base of knowledge about the market area of interest and its products or services. This base of knowledge can then be applied to one or more acquisitions to help focus the more detailed tactical market research.

Community