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  3. CON 0040

White graduation cap icon CON 0040  Market Research

Market Research

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The requirement to conduct market research is not policy; it’s the law. This Online Training (OLT) course provides a foundational understanding of the benefits of effective market research to reduce acquisition costs and cycle times and provide greater access to advanced technologies. This course covers the differences between tactical and strategic market research; how to consolidate market research results to develop an acquisition strategy.

REQUIRED PREREQUISITES

None

PREDECESSOR COURSES

TARGET AUDIENCE

All students

NOTES

  • Any exams in this course must be passed with a minimum score of 80%.
  • There is no time limit for completing this course.
  • After completing the course, please be sure to complete the survey at the end.
  • The CLPs assigned to this learning activity may be used to meet professional certification and/or licensure requirements (PDUs/CPE credits).