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Market Intelligence & Market Research for Product Support Managers (PSMs)

@ 11:00 am EDT
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  • Event Survey

     

    Event Details:

    1100-1105: Welcome and Introductions 

    1105-1125: PSM’s Perspective by Ms. Solomon 

    1125-1145: IP/Legal Perspective by Ms. Jayaprakash

    1145-1225: Audience Q&A

    1225-1230: Closing Remarks

     

    Who should attend:  

    Product Support Managers, Life Cycle Logisticians and other members of the acquisition and sustainment work force.

     

    Event Description:

    Learn how Product Support Managers and Life Cycle Logisticians can use Market Intelligence and Market Research (MI/MR) to inform a Product Support BCA for new systems or modifications, assess relevant legal and Intellectual Property (IP) aspects, and build out the program’s IP Implementation Plan.

    Key resource links: 

    Speakers
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    Rosemary Solomon

    Ms. Rosemary Solomon

    Sustainment and Technical Data Management Lead, Office of the Under Secretary of Defense for Acquisition and Sustainment

    Ms. Solomon serves as the Sustainment and Technical Data Management Lead for the Deputy Director for Intellectual Property (IP) Cadre, in the Office of the Under Secretary of Defense for Acquisition and Sustainment. She is responsible for coordinating DoD-wide policy and guidance on product support and sustainment data-driven analyses required to tailor IP and technical data requirements to the unique characteristics of the program’s acquisition and product support strategies. 

    Image
    Azza Jayaprakash

    Ms. Azza Jayaprakash

    Counsel, Intellectual Property Cadre, Office of the Under Secretary of Defense for Acquisition and Sustainment

    Azza M. Jayaprakash serves as Counsel and Lead for Law, Regulations, and Policy for the Department of Defense (DoD) Intellectual Property (IP) Cadre, in the Office of the Under Secretary of Defense for Acquisition and Sustainment. Azza also serves as Associate General Counsel in the Acquisition & Logistics Division of the DoD Office of General Counsel. She provides counsel on laws, regulations, and policies relating to intellectual property, advises and assists DoD customers in the development of intellectual property strategies, and assist DoD customers in drafting and negotiating of IP license terms in contracts and other agreements. She is also a member of the Defense Acquisition Regulations Council's Patents, Data, and Copyrights Team. She previously held positions as a patent attorney and Division Chief in the Army Material Command Legal Center advising various Army program executive offices on technical data and software rights issues. Prior to her DoD career, Azza worked at private law firms doing patent prosecution before the United States Patent and Trademark Office, and intellectual property litigation.


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