A Program Manager's cost goal for an acquisition program, or particular activity or product within an acquisition program, developed by analyzing all elements of the program's Independent Cost Estimate (Will-Cost Estimate) and planning reasonable measures to reduce them. These specific, discrete “Should-Cost” initiatives are developed with prudent, cost-benefit based considerations of associated risks, but without unacceptable reductions in the value received. A program's “Should-Cost” Target represents what the Program Manager believes the program ought to cost if identified cost saving initiatives are achieved.