should cost
A PM's cost goal for an acquisition program, or particular activity or product within an acquisition program, developed by analyzing all elements of the program's independent cost estimate (“will-cost estimate”) and planning reasonable measures to reduce them. These specific, discrete “should cost” initiatives are developed with prudent, cost-benefit based considerations of associated risks, but without unacceptable reductions in the value received. A program's “should cost” target represents what the PM believes the program ought to cost if identified cost saving initiatives are achieved.