Welcome, Background, Meeting Objectives, Review of Agenda
Introductions, Sign In, Logistics
Introduction to KM and Communities of Practice
Group Brainstorm: Identify the purpose/intent of the community (e.g., what challenges or pain points are you trying to address? What value does the community bring to the membership?).
11:30 a.m.–12:15 p.m.
Group Brainstorm: List the community objectives (e.g., specific areas or issues that the community is interested in addressing).
Group Brainstorm: Identify what short-term observations and measurements suggest a positive impact on meeting your stated objectives. (Sample indicators: xx% of target audience is a member of the community, increase in engagement levels during first x months, customer satisfaction.)
Group Brainstorm: Identify the metrics that you will use to determine whether you are meeting your stated objectives. (Sample metrics: # of members, engagement levels, # of engagement activities, frequency of engagement activities, # of sessions/month, # returning users.)
Group Brainstorm: How will you support community engagement to improve your metrics? What is your intended battle rhythm? (Sample activities/frequency of those activities: Welcome emails to new members/as members join; Newsletters/weekly; Announcements/bi-weekly; Webinars/monthly; Recruitment/bi-monthly.)
Identify key stakeholders and community members: Who/what is the community's target audience? What is the size of your target audience? Who will serve as your community's Leader(s), Moderator(s), and Subject Matter Experts (SME)? How much time will they devote each week to making the community a success?
Community of Practice Demonstration
Wrap-up: Action Items, What's Next?
Key actions derived from workshop:
- Community purpose and objectives are established.
- Community success is defined and metrics are determined.
- Community engagement is planned to help to ensure community success.
- Community roles and responsibilities are identified and assigned.
- Community Memorandum of Agreement (MOA) is completed.