Market Research Methods

​This tool provides for different methods that can be utilized to help in both your strategic or tactical market research​ for a requirement.

The website link, http://www.acq.osd.mil/dpap/cpic/cp/market_research.html, takes you to the DPAP Market Research/Market Intelligence website that has more market research resources and a link to the Market Research Report Guide for Improving the Tradecraft in Services Acquisition. 

Course Reference

The tool is used in the following course:

• SBP 202V Intermediate Small Business Programs, Part B

The tool is referenced in the following courses:

• SBP 102V Introduction to Small Business Programs, Part B
• CLM 059 Fundamentals of Small Business for the Acquisition Workforce